PERSONAL LANDING PAGE
FOR A FASHION STYLIST
I designed a landing page for a stylist who needed a cohesive space to showcase her work and services. The goal was to strengthen her personal brand and create a clear path for attracting clients.
I approached the design as a story using the AIDA model, which allowed me to highlight her personality and skills while guiding visitors toward action. This project also gave me the chance to refine my skills in narrative-driven landing page design and explore a new subject area and visual style.
Given the nature of the styling industry, I began by curating strong visuals, making imagery the cornerstone of the design. Photographs carried the personality and aesthetic, so I drew inspiration from fashion editorials — minimalist, clean layouts where visuals take centre stage.
I opted for a neutral typographic and minimal colour palette, using bold red accents on key CTAs to maintain visual hierarchy without distracting from the photography. The restraint in colour and type allowed the images to carry the brand's personality, while carefully placed red details injected energy and guided the eye through the page.
BOOK
A SERVICE
TYPOGRAPHY
(01)
Headings and body text
Neue Haas Grotesk
(02)
Logotype
misto
(03)
Accent signature
Modelista Signature
ММ
COLOUR PALETTE
Red
White
Black
PRICE LIST
Wardrobe analysis
10-14 days
Capsule wardrobe
8-10 days
Complex service
14-16 days
Brand campaign
5-7 days
Photoshoot concept
3-5 days
BOOK
ACTIVE PROJECTS & SERVICES
A fashion platform created for industry experts and clients. A place where the perfect match happens — Fashion Expert Match
Complete brand photoshoot concept: from analysing your brand identity and choosing the right location to styling full looks, guiding poses and emotions, and coordinating all details.
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Redesign for a charity foundation to boost donor engagement and donation flows; selected among 15 entries, now in development.
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